I've learned a lot about myself and music over the years. I've learned about other people and how they respond to music. And I've learned that the only way to survive my career is to grow a thick skin. But my little experiment with the Little Light EP nearly broke my heart. 1600 EPs mailed. Many promising opportunities. A good idea, with a good intention. A lot of excitement. And a huge, unexpected-but-not-really-unexpected lesson learned.
On a small scale, giving music away is a terrific idea. I've done it so many times and it was always wildly successful. But this last giveaway got out of hand. People didn't understand that the EP was a gift, an extension of gratitude for their support - they thought it was a free-for-all. People would request an EP and write, "Gimme", "16 copies", or request several copies using sneaky email addresses and fake names. People even gave me fake home addresses, which was pointless. And, then I found massive postings of my promotion on "freebie" sites, bringing in a whole crowd of people who couldn't care less about music, making me feel cheap and somehow stupid. I even had people request the EP, receive it, email me and say, "What is this? I'm not paying for this! If I ordered it, take it back. It's unopened and I demand a refund." And I was, all, "Uuummmm??..."
More than anything, the project revealed how my community view of the world does not gel with reality. I counted on some people not liking the music. I counted on some people only wanting something for free. But I didn't count on the massive, greedy, disconnect that I witnessed. Because of what happened, how it made me feel, how it wasted a lot of time, energy, and money, I will never again be able to give away my music like that. And that makes me incredibly sad.
You can read this and think, Honey, you were asking for it. Yeah. Probably.
Certainly, many albums found good homes. I'm not sorry that I went through the mayhem if it means that some of you have music you've grown to love. I don't consider the experiment to be a failure, I just discovered that the process is most effective if it remains small. So the next giveaway will have a tight cap, will be extremely exclusive, and very private. The Web is a wily world.
As much as I love the internet, I realize now that I love the real world more. I love real mail. I love seeing your handwriting, looking at the card you chose to write on, and getting a richer sense of who you are. It makes me feel really wonderful to pick up mail from the box and see a happy note in the middle of all the junk I receive. (And the po box receives almost as much junk as my inbox.) I love that we can connect in the real world, as well as this digital one. So, if I haven't said it before, or enough times, thank you. In light of what I've learned, your letters, your comments here and on my discussion boards, your emails, and your support mean a million times more to me than you can imagine. What that whole experience taught me, was who my friends are. They're you.





I don't know why (or maybe I do) but this just really got to me. Made me angry/upset/etc. because I know how much work you put into getting your music out there to reach a select few...I hope you know how much some of us appreciate it and how big of an impact it has made. That whole thing must be so discouraging. Stupid internet. Once I become the President of the Internet I shall change it all.
Posted by: Eric | on March 3, 2006 09:58 AM